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The art direction project for the annual architecture exhibition, Architekt, which focuses on modern and contemporary architecture in Europe, revolved around creating a visually captivating identity for the event's main billboard. The visual identity not only aimed to reflect the essence of Europe's ever-evolving architecture but also convey the significance and relevance of the lectures and discussions that would take place during the exhibition.

The design team immersed themselves in the history and evolution of European architecture, drawing inspiration from iconic building forms and the latest architectural trends. This translated into a visual identity that seamlessly blended classical elements with a contemporary twist, creating a unique visual language that resonated with architecture enthusiasts and industry professionals. Colors, typography, and graphic elements were meticulously chosen to convey a sense of innovation and creativity, capturing the very essence of modern and contemporary architecture.

The visual identity developed for Architekt's main billboard became the cornerstone of event promotion and recognition. It not only served as a means to attract the attention of potential attendees but also became a symbol of the quality and excellence to be expected from the lectures and discussions presented at the exhibition. Ultimately, the art direction not only met its aesthetic objectives but also played a crucial role in building Architekt's identity and reputation as one of the standout events in the world of contemporary European architecture.