Vice Media, renowned for its avant-garde approach to storytelling, was established in 1994 as a magazine in Montreal, Canada. What started as a humble magazine rapidly evolved into a multimedia powerhouse known for its bold narratives, investigative journalism, and unapologetic coverage of countercultural movements. The publication, initially focused on music, arts, and lifestyle, swiftly expanded its scope to tackle socio-political issues, emerging technologies, and underrepresented narratives, ultimately becoming a global media empire.